Basic Principles of Typography Optimization in Responsive Website creation

You must have heard a whole lot about Receptive Web Design (RWD), as it is one of the talked about topics on the internet nowadays.

Nevertheless , most of the instances, grids and images, fluidity and adaptability grab every one of the attention and barely virtually any discussion relating to the typography.

Though it’s one of many essentials that demand importance but the majority of designers somehow tend to ignore this factor. In this write up, my lone focus is usually on reactive typography in connection with the website design.
Content, even though the most vital ingredient of any web page, blog, discussion board or service, is the content plus the way it really is presented. However the focus of designers is mostly on the website design. This is when the problem comes up.

The adaptable web design already takes care of this kind of aspect at some level, by including some a higher level responsive typography. Yet this kind of cannot be named complete but it comes full of numerous typographic options. However , before we all go into the particulars, let us initially understand what receptive typography can be.

What is Reactive Typography?

Receptive typography means that the text on the site is not only resizable depending upon the screen size in the device, yet is also maximized in order to increase readability. Nowadays, we can not only make use of desktops or perhaps laptops to gain access to internet and browse websites but likewise make use of tablets and androids.

For quite long, the designers have been solely focusing on website design help to make it adaptable to the numerous screen sizes. There has been practically or hardly any effort made to optimize or adapt the content and its web meeting according to the screen size. Receptive typography details this issue, presenting an opportunity to designers to experiment with the content also.

Basics of Responsive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of tier length

Whenever you make any decision about the presentation of text, this obviously starts off from the typeface type. Regardless of what type of typeface you are using, but you have to make sure that this content can be easily read. If you wish to keep it very basic, the only choices are Serif and Without Serif. Serif is generally utilized for headings or titles, whereas Sans Serif is used for the rest of the content.
The logic is pretty simple. The Sans Serif font gives you more freedom to experiment with. So , you can actually use it for the major chunk of the text. The Serif typeface, according to the designers, is quite serious, thus so that it is a perfect decision for headings.

Resizable Textual content

When deciding the font size designed for the text on your own website, ensure that you specify that in the stylesheet according to different display sizes. Although how to decide the right font dimensions are another query. For this the rule of thumb is usually experiment upon you.

Yes, choose the font size and evaluate how it looks when you focus on a computer’s desktop, a tablet and a smartphone. Do not forget that people look at their mobile phones from incredibly near where as tablet is, most of the time, a little above the knee when a consumer is sitting. In short, length matters. In case you have a hard time studying it, enhance the font size.

Optimization of Line Span

Optimizing the line length is fairly an important element. The reason is that a desktop contains a bigger display screen and can deal with around seventy five characters within a line whereas this will establish detrimental to legibility on extra small screen size. Although there will be no hard and fast rules, but of course, the size of a brand plays a serious role inside the visibility and readability in the content.
So , choose the entire line appropriately for different units and ensure that it does justice with the screen-size as well as the total website design.


Do not underestimate this area of typography. Evaluation different backgrounds and color contrasts before going live and choose the one that looks best. While testing, you could realize that something that looks really nice over a desktop might not exactly produce the same effect when ever seen on the smartphone or possibly a tablet either.

So , the rule of thumb is, experiment with as much devices conceivable when it comes to Receptive Web Design and responsive typography. Buy or perhaps borrow, nevertheless make sure that your solution fits all screen sizes and appears absolutely amazing.