Basics of Typography Optimization in Responsive Web development

Approach heard a whole lot about Reactive Web Design (RWD), as it is one of the most talked about subject areas on the net nowadays.

Nevertheless , most of the times, grids and pictures, fluidity and adaptability grab every one of the attention and barely virtually any discussion over the typography.

Even though it’s one of many essentials that demand importance but the majority of designers in some manner tend to dismiss this factor. In this write up, my singular focus is usually on responsive typography in terms of the website style.
Content, even though the most important ingredient of any web-site, blog, online community or directory, is its content and the way it really is presented. But the focus of designers is mostly on the website design. This is when the problem develops.

The adaptive web design previously takes care of this aspect to some degree, by including some a higher level responsive typography. Yet this cannot be known as complete but it really comes full of numerous typographic options. However , before we go into the details, let us first understand what responsive typography can be.

What is Receptive Typography?

Receptive typography signifies that the text on the webpage is not only resizable depending upon the screen size belonging to the device, nonetheless is also enhanced in order to improve readability. Today, we can not only use desktops or perhaps laptops to locate internet and browse websites but likewise make use of tablets and androids.

For quite long, the designers have been solely centering on website design produce it functional to the numerous screen sizes. There has been almost or almost no effort made to optimize or perhaps adapt the content and its production according to the display size. Reactive typography addresses this issue, presenting an opportunity to designers to experiment with this also.

Basic Principles of Receptive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Optimization of lines length

Whenever you produce any decision about the presentation of text, it obviously starts from the font type. No matter what type of font you are using, but you will need to make sure that a few possibilities can be without difficulty read. If you want to keep it very basic, the only alternatives are Serif and Sans Serif. Serif is generally employed for headings or titles, whereas Sans Serif is used for the rest of the content.
The logic is quite simple. The Sans Serif font gives you more liberty to experiment with. Therefore , you can actually use it for the main chunk in the text. The Serif font, according to the designers, is quite critical, thus so that it is a perfect decision for titles.

Resizable Text

When deciding the typeface size for the purpose of the text on your website, ensure that you specify that in the stylesheet according to different display sizes. Nonetheless how to decide the proper font dimensions are another dilemma. For this the rule of thumb can be experiment for you.

Yes, pick the font size and review how it appears to be when you work on a computer system, a tablet and a smartphone. Understand that people take a look at their mobile phones from incredibly near while tablet is certainly, most of the time, slightly above the knee when a individual is seated. In short, length matters. For those who have a hard time reading it, enhance the font size.

Optimization of Line Span

Optimizing the line length is fairly an important feature. The reason is that a desktop possesses a bigger display and can allow for around 75 characters in a line while this will prove detrimental to legibility on extra small screen-size. Although there will be no hard and fast guidelines, but of course, the size of a line plays a significant role inside the visibility and readability on the content.
So , choose the entire line consequently for different units and ensure so it does rights with the screen-size as well as the total website design.


Do not undervalue this element of typography. Test different backgrounds and color contrasts before going live and decide on the one that looks best. Whilst testing, you may realize that something that looks incredibly nice on a desktop may well not produce precisely the same effect once seen on the smartphone or possibly a tablet as an example.

So , the rule of thumb is normally, experiment with as much devices practical when it comes to Responsive Web Design and responsive typography. Buy or perhaps borrow, but make sure that the solution fits all display sizes and appears absolutely amazing.